Google Ads is one of the highest-intent channels you can use as a chiropractor. Done right, it can be a consistent source of new patients for under $40 per acquisition.
The right keywords
Bid on local commercial intent: "chiropractor [city]," "back pain treatment [city]," "sciatica chiropractor [city]." Avoid broad terms like "back pain" — they burn budget on info-seekers.
Local Service Ads
Get certified for Local Service Ads (the green-checkmark ads above the map). Pay per lead, not per click.
Negative keywords
Add: "school," "course," "DIY," "videos," "youtube." Block irrelevant traffic.