46 questions chiropractors ask about getting patients, video, social media, ads, search and agencies, taken from what they type into Google, plus every question about working with us. No promises, no rounded numbers. Written September 2026.
Clinics we make videos for
The question behind every other question.
Start with the channels that compound: a complete Google Business Profile with steady reviews, a website that names your services and your town, and a weekly stream of short videos that show what happens in your clinic. Paid ads add speed on top of that base, not instead of it. Most clinics do this backwards, buy ads first, and wonder why the patients stop the day the budget stops. Content keeps working after you stop paying for it.
Answer the questions patients already ask, in public. Reception hears the same ten questions every week: does it hurt, do you take my insurance, how many visits, what about sciatica. Each one is a short video and a paragraph on your site. Then ask every happy patient for a Google review while they are still in the room. Neither costs money, both take discipline, and together they are most of how a small clinic gets found.
Claim and verify your Google Business Profile the week you open, before the sign is up. Publish your services, hours and photos of the actual rooms. Ask the first patients for reviews. Post one short video a week that shows the doctor, the room and one condition you treat. Introduce yourself to the physios, gyms and personal-injury attorneys within two miles. A new clinic competes on trust, and trust is built by being visible and specific, not by being everywhere.
It depends on your retention and your visit average, so measure yours before you buy anything. Count how many active patients you lose in a month to discharge, moves and drop-off. That number is the minimum you must replace to stay level. Most owner-run clinics find the gap is smaller than they feared, and that the leak is at reactivation, not acquisition.
Yes, and they are the cheapest patients you will ever get, but only if you track who sends them. Ask at intake with an open text box, log the referring patient's name, and thank that person yourself. A referral programme that is really a discount coupon breaks platform rules and state rules in several places, so keep it to gratitude, not rewards.
Short videos on the conditions you treat, posted where patients scroll. Reviews, asked for in person. A Google Business Profile that is complete and answered. Local articles for the towns you serve. Ad creatives built from those same videos when you want to move faster. The ideas that rarely work are the ones that promise scale without your clinic in them: stock posts with quotes on them, bought lists and mass emails.
Numbers first, because almost nobody in this category publishes them.
Anywhere from your own time to several thousand dollars a month. Agencies rarely publish prices; ours are on the page. A sample video is $1.99. Essential is $249 a month for content you post yourself, Growth is $449 a month with us posting for you, and Authority is $989 a month with local SEO added. Every pack is month to month and you can cancel any month. Ad spend, if you run ads, is separate and paid to the platform.
Retainers in this category commonly start in the low hundreds and run into the thousands a month, often with a setup fee and a six or twelve month contract. When you compare proposals, ask three things: what exactly is delivered each month, who owns it when you leave, and what happens to your accounts if you cancel. A proposal that cannot answer all three is not ready to sign.
A studio shoot for one video commonly runs from about a thousand to several thousand dollars once crew, editing and revisions are counted. Produced with AI and reviewed by hand, a month of eight videos costs less than one of those. What you pay for either way is the script and the judgement about which message converts for a clinic, not the pixels.
Enough to learn, rarely enough to judge. At typical local click prices, $500 buys a few dozen clicks, so one bad week looks like a failed channel. If $500 is the budget, spend it on one campaign, one service and one town, with a landing page that says exactly that, and give it two months before deciding anything.
It is enough to test creative, not to fill a schedule. At $10 a day the platform's learning phase takes weeks, so you learn which video people stop for and little else. That is still worth knowing: run two or three short videos against each other, keep the one that gets watched, then put the budget behind it.
A common rule of thumb in healthcare is a single-digit percentage of revenue, more when you are new or opening a second room, less when you are full. The more useful question is what each channel costs per new patient once it is working, and you only learn that by running one channel long enough to measure it.
What we make, so we are asked about it most.
Videos that show one thing clearly: one condition, one technique, one question answered. A hook in the first second, captions on, vertical, under thirty seconds. The feed rewards motion and specificity and punishes brochures. The videos that die are the ones that try to introduce the whole clinic at once.
No. A video can be built from your website, your services and your branding, with a voice over, captions and a presenter who is not you. Many owners prefer it that way and most patients cannot tell the difference. Being on camera helps when you are comfortable with it; it is not a requirement for a feed that works.
Weekly is the floor at which a feed looks alive. Two a week is where most clinics see the platforms start carrying the content to people who do not follow them. Daily is not required and burns most practices out within a month. Consistency over a year beats intensity over a month.
Vertical, 9:16, fifteen to thirty seconds, captions burned in, a hook in the first second, the clinic name and town on screen at the end. The same file runs on Instagram Reels, TikTok, YouTube Shorts and Facebook. Make one thing and post it in four places.
Yes, and they are exactly as good as the script and the review behind them. AI removes the camera, the crew and the studio day. It does not remove the need to know which message converts for a chiropractic clinic, what a decompression table looks like, or what a state board will not let you say. Our videos are produced with AI and every frame is reviewed by hand. The reply we get most often is two words: looks great.
Yes. A video that holds attention unpaid will usually hold it as a paid ad, and you already know it works before you spend. Run the ad to a page about that one service, in your town, with your number on it. Boosting a post is not the same thing; build the ad in the ads manager so you choose who sees it.
Where budgets go to learn expensive lessons.
They work when the creative is a video that shows the clinic, the condition and the town, and the ad leads to a page about exactly that. They fail when the creative is a stock image, the offer is a discount, and the link goes to the homepage. Meta's health advertising rules also reject many chiropractic ads outright, so know them before you spend.
Most rejections come from implying knowledge of a person's health, using before-and-after imagery, promising results, or presenting offers in ways that trip the personal health and misleading claims policies. Write the ad about the clinic and the condition in general, not about the reader's body, and keep every claim to what you can substantiate.
Google catches people already searching for a chiropractor near them. Facebook and Instagram reach people who were not searching but recognise their own pain in a video. Google usually converts sooner at a higher cost per click; social usually costs less per view and needs better creative. Most clinics that grow use both, with the same videos.
It varies by market, audience and creative, and the platform sets the price by auction, so any fixed number is a guess. The only figure that matters is your cost per booked patient, which you learn by running one video against another and tracking calls and bookings, not views.
One condition, one clinic, one town, one number. A hook that names the pain in the first second, a short reason to trust you, and a clear next step. The ads that book patients look like a doctor talking to one person. The ones that only look professional talk to everyone.
No. The ad account, the spend and the data should stay in your name either way. What most clinics lack is not someone to press the buttons but creative that works: videos worth stopping for and a landing page that matches them. Buy the creative, keep the account.
Slow, cumulative, and where the map pack is won.
Being the obvious answer when someone in your town searches for a chiropractor or a condition you treat. In practice that is your Google Business Profile, your reviews, a website that names your services and your town, and articles that answer patient questions. It is slower than ads and it compounds. The clinics that rank in a town have usually been consistent for years.
The foundations, yes: complete your Google Business Profile, ask for reviews, write your service pages in plain words and answer patient questions on your site. Technical work, link building and tracking are where an outside hand earns its fee. Do the foundations before you pay anyone.
No, it moved. On nine of the twelve clinic-owner searches we checked in September 2026, Google showed an AI Overview above the results, and every one of them cited sources. Being the cited source is the new first page. The map pack for a chiropractor near me is still driven by your Google Business Profile and your reviews.
Yes. It is the listing in the map pack, it holds your reviews, it is where most patients call from, and it is where AI assistants look when someone asks for a chiropractor in your town. It costs nothing to set up. A clinic without one is invisible in the search results that matter most locally.
An unverified listing, a vague category, missing services and hours, no photos of the actual clinic, reviews left unanswered, duplicate listings from an old address, and keywords stuffed into the business name, which gets listings suspended. Fix the category first; it is the strongest ranking signal on the profile.
Local results can move in weeks once the profile and the reviews are right. Ranking for condition searches across a town usually takes months of consistent publishing, longer for a new domain. Anyone promising the first page in thirty days is describing something other than SEO.
From your own time to several thousand a month at agencies. Our Authority pack is $989 a month and includes two local articles published on your site, on-page work, your Google Business Profile kept active, review replies written for you, and your local ranking tracked and reported. It does not include link building, website builds or technical rebuilds, and we say so up front.
Three sets of rules, and the platforms are the strictest.
Three layers. Your state board, whose rules on testimonials, specialty claims and no-charge offers vary meaningfully by state. The FTC, whose endorsement guides require substantiation for claims and clear disclosure of any material connection with an endorser. And the platforms, whose health advertising policies are stricter than either. When in doubt, describe what you do and leave out what it will do for the reader.
In many states yes, with written consent and without presenting one result as typical. In some states testimonials are restricted or prohibited. Never pay or reward a review on any platform, and never write one yourself. Check your board's rules before the first testimonial goes up.
No. Claims about outcomes need substantiation you almost never have for an individual reader, and boards, the FTC and the ad platforms all act on them. Describe the condition, the technique and the clinic. Let the reviews and the videos carry the trust.
It depends on your state and on your payer contracts, and several boards regulate how such offers must be presented. Ad platforms also treat them as offers that need clear terms. Many clinics find that a specific, honest video about one condition books more than a discount ever did.
Including how to tell whether to hire us.
Ask for three chiropractic videos they made and what happened after. Ask who owns the content and the accounts when you leave. Ask for the price in writing before the call. Ask which state board rules they know. An agency that works in twenty industries will give you the same feed it gives a dentist.
What exactly is delivered each month. Who owns it. What the contract term is and how cancellation works. Whether ad spend is separate. Who writes the scripts and who approves them. What they will not do. How results are reported and how often. Ask to see a real client's month, not a slide about it.
No published prices. Contracts of six months or more with a setup fee. Promises of new patients or first-page rankings. Owning your ad account or your content. Stock imagery in their own portfolio. A sales call before you can see a number. Any one of these is a reason to keep looking.
No. A company confident in its monthly work does not need to lock you in for a year. Month to month keeps the work honest, because it has to earn the next month every month. Everything delivered should stay yours whether you continue or not, and that should be written down before you pay.
We only make video content for chiropractic clinics, and we post it for you. We do not run ad accounts, build websites or take on other industries. Every price is on the page, every pack is month to month, and everything delivered is yours to keep. 183 films built for 41 clinics so far, with every reply from those clinics quoted word for word on this site.
Every price is on the page. Everything delivered is yours. Cancel any month.
Pay $1.99, then tell us your clinic name, your website and your name. We email you one question, which service the video should be about, and your video comes within 24 hours of your answer, on business days. One charge, no subscription, nothing charged again.
No. Every video is built from your website, your services and your branding, with captions, a voice over and music. Nothing to film, nothing to record.
We do, and you approve every one before we produce anything. Script changes cost nothing.
Yes. Everything delivered in a month you have paid for is yours to use commercially, with no time limit and no extra licence fee. Post it, edit it, boost it as paid advertising.
No. We make the ad creatives, and on Growth and Authority we write the ad script or the campaign copy. The ad account, the spend and the data stay yours.
Only on the Authority pack: 2 local articles a month published on your site, on-page work, your Google Business profile kept active, review replies written for you, and your local ranking tracked and reported.
We take a limited number of clinics at a time.
Yes. Every pack is month to month. Cancel any month. Videos already delivered stay yours.
No. One charge of $1.99, once. We cannot charge you again.
Reply to the email and we refund the $1.99. You keep the video.
No. Most clinics take the video and post it.
Within 24 hours, on business days.
Yes. It is your clinic's video: post it, boost it, put it on your site.
ChiroVant, a US company. We make short videos for chiropractic clinics, and nothing else.
Something not answered here? Email admin@chirovant.org. We answer within 24 hours, and if the question is a good one it ends up on this page.
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Social media
The channel most owners feel guilty about.
What are the best social media posts for chiropractors?
Short videos of conditions and techniques, patient questions answered in one sentence, what a first visit involves, introductions to the staff and the rooms, and local posts about your town. Testimonials only within your state board's rules and with written permission. Skip stock photos with quotes on them; nobody stops for those.
What is the 5-3-1 rule for social media, and does it matter for a clinic?
It is a posting ratio: five pieces of other people's content, three of your own, one personal. Rules like this exist to stop accounts from only selling. For a clinic the useful version is simpler: most posts teach or show, a few invite. The ratio matters less than showing up every week with something specific.
Which social platform should a chiropractor focus on?
The ones your patients scroll, which for most clinics means Instagram and Facebook first, TikTok and YouTube Shorts for reach, and Google Business Profile posts because they appear in search. Make vertical videos once and post them everywhere. The platform matters less than the consistency.
What must chiropractors avoid in social media posts?
Claims you cannot substantiate, results presented as typical, before-and-after images where your state prohibits them, patient information without written consent, and paying for reviews in any form. Each state board has its own rules on testimonials and specialty language, so read yours before the first one goes up.
How many hours a week should a chiropractor spend on social media?
As few as possible. Approving scripts and posting from a calendar takes about an hour a week. Filming, editing and writing takes ten, which is why most owner-run clinics stop after a month. The design goal is a feed that runs without the doctor's evenings.
Should a chiropractor hire a social media manager?
Only someone who knows chiropractic content, not just social media. A generalist posts stock images with quotes. You need someone who knows what a decompression table looks like and which questions a patient asks before booking. Ask any candidate or agency to show three chiropractic videos they made and what happened to them.