What ChatGPT and Google show when someone looks for a chiropractor, and what a clinic owner can do about it.
By Hamza Ait El Moudden, CEO, ChiroVant · Updated November 14, 2026
A patient looking for a chiropractor can start on Google, on Google Maps, on a directory like Healthgrades, or with a question typed into ChatGPT. When they ask ChatGPT, they get a short list of names. A clinic that is not on the list is not one of the choices.
The AI Visibility Index is where we keep our counts of what ChatGPT and Google show. Each of our own numbers on this page was first published in a ChiroVant release, with its date, and each outside number links to its source. Use them to plan your new patient push for January 2027, and quote them with the line under "Cite this data".
The Index first came out on November 3, 2026, in our release on GlobeNewswire. These three numbers come from that edition.
On October 25, 2026, we asked ChatGPT five times for the best chiropractor for sciatica in Plano, Texas. It named the same clinic all five times. It never named a 5.0-star clinic with 45 Google reviews.
Source: ChiroVant Plano test, October 25, 2026, first published in our November 3, 2026 release on GlobeNewswire. Method below.
Of 21 chiropractic marketing searches we checked on Google in October 2026, 20 opened with an AI Overview. These are searches a clinic owner types about marketing, not patient searches, so they do not show which clinics Google's AI names.
Source: ChiroVant, October 2026, first published in our November 3, 2026 release on GlobeNewswire. Method below.
YouTube was cited in the AI Overviews of 17 of those 21 chiropractic marketing searches. Like the number above, this comes from owner marketing searches, not patient searches.
Source: ChiroVant, October 2026, first published in our November 3, 2026 release on GlobeNewswire. Method below.
Four steps an owner, an assistant or the front desk can take:
The Plano test. On October 25, 2026, we asked ChatGPT five times for the best chiropractor for sciatica in Plano, Texas, and noted which clinics each answer named.
The October Google checks. In October 2026 we ran 21 chiropractic marketing searches on Google, the kind a clinic owner types about marketing. We noted which ones opened with an AI Overview and which sources those AI Overviews cited.
Names. We do not name any clinic or doctor in this Index.
Limits, plainly.
ChiroVant, The AI Visibility Index, November 2026, chirovant.com/data/ai-visibility-index
Writers and editors: please link this page when you quote a number. Questions about the method: admin@chirovant.org.
Clinic owners can get a free check of what ChatGPT and Google say about their clinic at chirovant.com/report. Enter your clinic and city. We ask ChatGPT the same back pain question five times for your city and show you which clinics it names and which sites it read. We also show your Google Maps rank and how your Google reviews compare with three nearby clinics.
We have not found a trustworthy count of how many patients do this, so we do not quote one. What we can show is what a patient sees when they ask. In our Plano test, ChatGPT named the same clinic all five times and never named a 5.0-star clinic with 45 Google reviews.
We cannot point to one cause. In our Plano test, a 5.0-star clinic with 45 Google reviews was never named, so stars alone did not decide it there. Outside research points to directory listings: in a 2025 Yext study of 6.8 million AI citations, listings such as WebMD, Vitals and other medical directories made up 52.6% of the sources cited for healthcare questions (Yext, Oct 2025). Your directory profiles are a good first place to look.
Yes. Open a new ChatGPT chat and ask: "Who is the best chiropractor for back pain in [your city]? Name the clinics you would recommend." Do it five times, in a new chat each time, and count how often your clinic is named. Then try the pain you see most. Or get a free check and we run the five answers for you, along with your Google Maps rank and a review comparison with three nearby clinics.
Many practices do it themselves. In a 2024 survey of more than 600 chiropractic professionals worldwide by the marketing firm Perfect Patients, 49% said they manage their own digital marketing and 40% run their own Google Ads (Perfect Patients, 2024). The first fixes in this Index are owner work: directory profiles, a review ask for every patient and a phone that gets answered. If you hire help, ask how they will count how often your clinic is named, and against which clinic.
Yes. Use the line under "Cite this data" and link this page. For questions about the method, email admin@chirovant.org.
ChiroVant (Chirovant LLC) is a marketing agency for chiropractic clinic owners. We check which clinics ChatGPT names and how they rank on Google Maps when a patient searches, and we work on the directory profiles, reviews and content those answers draw from.
About the author. Hamza Ait El Moudden is the founder of ChiroVant, which helps chiropractic clinics get recommended by AI search. ChiroVant publishes The AI Visibility Index, a study of how AI assistants recommend chiropractors. chirovant.com
Contact: admin@chirovant.org.