We''ve audited 200+ chiropractic websites this year. The same five mistakes show up over and over. Fix these and your booking rate will improve immediately.
1. Too many CTAs
Pick one primary action per page. Multiple competing CTAs paralyze visitors.
2. Stock photos of fake patients
Real photos of your clinic and team build trust 4x faster than stock imagery.
3. Hidden phone number
Phone number must be in the top right of every page, click-to-call on mobile.
4. Slow load times
Anything over 3 seconds and you lose 53% of mobile visitors before they see your homepage.
5. No online booking
40% of patients prefer to book outside business hours. No online booking = lost revenue.