Most chiropractic marketing advice is recycled from 2018. Here are the seven strategies actually working for our clients in 2026.
1. AI video creative on Meta
Static image ads are dead. AI-generated video Reels are getting 3-5x the engagement of stock photo ads at the same budget.
2. Local SEO with weekly keyword tracking
Search terms shift week to week. The clinics holding #1 are the ones adapting their content with the data.
3. Review velocity over volume
Recency beats raw count. Get 5 new reviews this month; that beats 200 reviews from 2020.
4. TikTok for chiropractors
Yes, really. The algorithm is still rewarding niche health content with massive organic reach.
5. Patient reactivation campaigns
Email an inactive patient list with personalized AI video. Win-back rates are 12-18%.
6. Conversion-first website design
Forget hero carousels and stock photos. Bookings happen when one CTA dominates the page above the fold.
7. Competitor intelligence
Use the Meta Ad Library weekly. See what competitors are running. Beat them with better creative.
