Chiropractic Assistant Job Description: Who Runs Your Marketing?

Whoever the job description names. If your chiropractic assistant already posts your videos, answers messages and asks patients for reviews, write those duties into the chiropractic assistant job description so they don't stop in a busy week. CalChiro's Fall Conference gives assistants their own track on November 13, but no marketing session is listed, so that part is yours.

This guide is the marketing block of that job, not the whole thing: seven duties you can paste in, what Google's review rules mean for the person asking, and what stays with the doctor. The administrative and clinical parts depend on how your clinic runs and on your state's rules.

We are ChiroVant, the team behind 183 films built for chiropractic clinics. For the services side, see what a chiropractic marketing agency like ours does.

What Is on CalChiro's FC26 Schedule for Chiropractic Assistants?

Two sessions on one day. CalChiro's Fall Conference 2026 (FC26) runs November 12 to 14 at the Estancia La Jolla Hotel & Spa, and its chiropractic assistant track meets only on Friday, November 13, from 10:45 am to 12:45 pm and from 3:00 to 5:00 pm. No assistant-track sessions are listed for Thursday or Saturday.

CalChiro's FC26 page says the programming includes "Chiropractic Assistant training". The track's speaker is Dennis Buckley, DC, FCCA, FICA, and his class, "Super CA, Super Practice!", is described as practical strategies for assistants and para-professionals, covering patient communication and office procedures among other topics.

Most of the program is clinical continuing education, with a Personal Injury track, ethics and law, and an exhibit hall. Friday opens with a keynote on adjustive technique by Brian Nook, DC, DACBSP, ICSC, FICC, and registration is offered in person or by livestream. No marketing session is listed on the schedule as of October 25. Check the organizer's page before you book, since schedules change.

What follows is our reading, not CalChiro's. If your assistant attends, three things are worth bringing back for your marketing:

• Patient-communication wording from the Friday sessions, turned into the standard replies your clinic uses for messages and comments.
• The questions other assistants hear most, added to your own list of what patients ask at the desk.
• One post about the training, if your assistant wants to be in it, with no other attendees in the frame.

Why Does Marketing End Up at the Front Desk?

Because the person at the desk is usually the one near the phone, the inbox and the waiting room while the doctor is in the treatment room. When the doctor owns the clinic alone, there is often nobody else to hand the feed to, so posting and replying drift to the desk, usually without anyone writing it down.

The national numbers fit that picture. An NBCE survey of 3,876 U.S. chiropractors (2024 data), published as the Practice Analysis of Chiropractic 2025, found that 55% report being sole proprietors. On average, respondents spent 37 hours a week on patient care and treatment, 10 on documentation and 7 on business management, a category the report says covers personnel oversight, marketing and other administrative work. Marketing shares those 7 hours with managing staff and everything else on the business side.

The job description templates we read for this role mostly leave that work out. They cover phones, scheduling, patient records and paperwork. Where marketing appears, it is a single line about helping with social media posts, with nothing on reviews, replies or who approves what. A duty that exists only by habit is easy to drop in a busy week.

That matters for more than the feed. Our guide to how to get new chiropractic patients explains why what you own, including your own videos and posts, keeps going when ad budgets pause. A feed keeps going only while someone keeps posting to it and answering the messages it brings in, and in your clinic that person may well be at the front desk.

What Marketing Duties Belong in a Chiropractic Assistant Job Description?

Seven, each a single line in the job: posting from the calendar, same-day replies, a running list of patient questions, asking every patient for a review the same way, keeping Google hours current, logging how new patients heard about you, and checking consent before anyone appears in a post. Paste them in, then add who approves what.

Here is the block, ready to paste into the job description you already use, with the reason for each line:

• Post the clinic's approved videos and posts from the monthly calendar. A calendar turns "post when you can" into a list. The doctor approves anything that describes care before it goes up.
• Reply to comments and messages the same business day, with how to book. Anything about symptoms, conditions or care goes to the doctor. Phone calls are their own skill, and our guide to chiropractic front desk training covers them.
• Keep a running list of the questions patients ask at the desk. Those questions are next month's video topics, in your patients' own words.
• Ask every patient for a Google review, the same way each time. Google's Maps content policy lets a business ask for reviews of genuine experiences, with no incentive and no attempt to influence the rating or the wording. It lists "Merchants requesting that staff solicit a certain number of reviews" as something not to do, along with asking for reviews that name a staff member, asking only the patients you expect to be happy, and pressing people to review while they are still on the premises. So the job sets no review target and asks no one to mention a name. Our guide to Google reviews for chiropractors covers what to say when you ask.
• Keep your Google Business Profile hours current. Google's help page on special hours says they are for brief changes, like a special event, and for closures of up to 6 days in a row, which fits holidays and the days the clinic closes for a conference. Our guide to chiropractic seminars has the posting plan for the days the doctor is away.
• Ask every new patient how they heard about the clinic, and log the answers each month. Written down the same way every time, those answers show which posts bring people in. Our guide to chiropractic social media metrics shows how to keep the sheet.
• Check consent before any patient appears in a photo, video or caption. Follow the written consent process your clinic's compliance adviser has set, every time, with no exceptions for a quick story.

Under the list, add one line on approval: the doctor signs off on anything that describes care, and the assistant posts the rest from the calendar. Nobody then has to guess whether a caption can go up.

What Should Stay With the Doctor?

Anything that describes care, and every clinical question. The doctor approves captions and videos that describe a treatment or a result, answers health questions that arrive in direct messages, and decides how the clinic talks about what it does. The assistant runs the routine; the doctor owns what the clinic says about care.

Before a post describes a treatment, check the wording against your state's advertising rules. Our guide to chiropractic advertising rules covers the claims to check first, including testimonials and reviews.

What an assistant may do in the treatment room is a separate question, and the answer depends on your state's rules. In California, the state board is the Board of Chiropractic Examiners, whose stated mission covers licensure, education and enforcement in chiropractic care. Check with your board or your state association before you add any clinical duty to the job. Pay, hours and other employment terms are questions for your employment adviser. This guide covers only the marketing side.

How Would ChiroVant Fit Into Your Assistant's Week?

As the content your assistant posts, or as the team that posts it for you. We focus on branding and content creation for organic growth: short branded videos, carousels and posts made with your logo, your services and your city. Videos are built from your website, so there is nothing to film, and you approve every script.

On Essential, at $249 a month, you get four videos, two about the services you want more of and two about the clinic, plus two carousels, four posts and one ad creative: eleven pieces, with a calendar telling you what to put up and when. You post them, so that calendar becomes the first line of your assistant's marketing duties. On Growth, at $449, we post 20 pieces a month, eight of them videos, for you on Instagram, Facebook, TikTok and YouTube once you have approved them, and your assistant answers what comes back. Authority, at $989, adds two local articles a month on your site and keeps your Google Business profile active, with review replies written for you.

Every film names your doctor in the spoken call to action and ends with your logo and phone number on the end card: the number your assistant answers. We produce with AI and review every frame by hand, everything delivered is yours to keep, and every pack is month to month. The full details are on our packs page.

This week, open the job description your assistant was hired on and add the seven lines above, with the approval line under them. Then ask your assistant which question patients asked most this month, and make it the next post. If you want help keeping it going, get a quote.